WHAT WOULD BE OF BEAUTY WITHOUT US, THE UGLY?
FEO is a creative studio that designs spaces and objects.
Responding to the needs of its audience, it creates forms that convey the essence and feeling of an idea through the use of resources and mixed processes.
Materializing concepts, with humor and personality, FEO shows us how the perception of a product can be changed, from the hidden details, gestures and implicit meanings.
In the year 2012, Paula Casalderrey, artist and designer, founded Estudio FEO with the purpose to fuse art and design, under the motto “Utilitarian works of Art”.
Starting in its name, FEO proposes us a defiant experience that dares and advances from exploration and play.
With the passage of time, it has found its own place in the wide field of creative industry, without ever going unnoticed.
Under its motto “Utilitarian Works of Art” it offers Integral Design with the peculiar identity that characterizes it.
Art direction services
(design + production)
- Collectibles, art toys, creation and modeling of characters.
- Dioramas, scale models for filming and photography.
- Installations, mounts and showcases.
“…WHAT WOULD IT BE OF BEAUTY WITHOUT US, THE UGLY ONES?
We are your love friend and your hate enemy.
In this passionate and conflicting relationship we kiss each other without fear of what they will say,
in any place, or body, or shape, or melody, or combination of words.
Some say beeing ugly is to lack of beauty, they are wrong.
Nobody could even name us without thinking about her.
So, if you can’t distinguish between one of us, don’t worry,
because will both be there, always…”
Paula Casalderrey (creative director),
Alejandro Gallo Bermudez (photography / audiovisual),
Francisco Shneider (web design),
Guillermo Andreotti (workshop equipment / objects),
Marta Verde (interior design),
Natalia Pellegrino (interior design),
María José Bovi (drafting),
Marcos Escobar (drafting).
ES CREAR OBRAS
QUE LA GENTE